Phenomenon and challenge to management
Michael Kleinaltenkamp, Wulff Plinke, and Albrecht Söllner
| Year of publication: |
2015
|
|---|---|
| Authors: | Kleinaltenkamp, Michael ; Plinke, Wulff ; Söllner, Albrecht |
| Published in: |
Business relationship management and marketing. - Berlin [u.a.] : Springer, ISBN 978-3-662-43855-8. - 2015, p. 3-26
|
| Subject: | Unternehmenskooperation | Inter-firm cooperation | B-to-B-Marketing | Business-to-business marketing | Management | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010423229