Physical Proximity Increases Persuasive Effectiveness Through Visual Imagery
Year of publication: |
2017
|
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Authors: | Jia, Yanli |
Other Persons: | Huang, Yunhui (contributor) ; Wyer, Robert S. (contributor) ; Shen, Hao (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Visualisierung | Visualization |
Extent: | 1 Online-Ressource (49 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Consumer Psychology, Forthcoming Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 8, 2017 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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