Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs
Arslan Ahmad Siddiqi and Syed Zulfiqar Ali Shah
| Year of publication: |
2017
|
|---|---|
| Authors: | Siddiqi, Arslan Ahmad ; Ali Shah, Syed Zulfiqar |
| Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 11.2017, 1, p. 37-48
|
| Subject: | Brand | Direct to consumer advertising | Physicians attitude | Ärzte | Physicians | Arzneimittel | Pharmaceuticals | Werbung | Advertising | Werbewirkung | Advertising effects | Direktmarketing | Direct marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJPHM-10-2015-0049 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011705008