Pick Your Poison : Attribute Trade‐Offs in Unattractive Consideration Sets
Year of publication: |
2020
|
---|---|
Authors: | Sokolova, Tatiana ; Krishna, Aradhna |
Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 31.2020, 2 (07.11.), p. 319-328
|
Publisher: |
Wiley |
Saved in:
Online Resource
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