Pictures are grate! : Examining the effectiveness of pictorial-based homophones on consumer judgments
Year of publication: |
March 2017
|
---|---|
Authors: | Kulczynski, Alicia ; Ilcic, Jasmina ; Baxter, Stacey M. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 1, p. 286-301
|
Subject: | Homophone | Priming | Pictorial-based homophones | Subvocalization | Spelling verification |
-
On the Norms of Charitable Giving in Islam: A Field Experiment
Lambarraa, Fatima, (2012)
-
Drupp, Moritz A., (2017)
-
Cohn, Alain, (2016)
- More ...
-
Spot the difference : examining facial characteristics that enhance spokesperson effectiveness
Ilicic, Jasmina, (2018)
-
Promoting authenticity through celebrity brands
Kennedy, Amanda, (2021)
-
Kulczynski, Alicia, (2016)
- More ...