Pioneering the media convergence : lifestyle media production in the digital age in China
Year of publication: |
2021
|
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Authors: | Li, Xiaoqin ; Gong, Xiaojing ; Mou, Runrun |
Published in: |
Journal of media business studies. - Jönköping : Media Management and Transformation Centre, Jönköping International Business School (JIBS MMT Centre), ISSN 2376-2977, ZDB-ID 2410493-0. - Vol. 18.2021, 4, p. 304-320
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Subject: | China | lifestyle media production | media convergence | niche marketing | Lebensstil | Lifestyle | Mediensektor | Media industries | Kommunikationsmedien | Communication media | Wirtschaftliche Konvergenz | Economic convergence |
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