Pionier, früher Folger oder später Folger : welche Strategie verspricht den größten Erfolg?
Year of publication: |
2007
|
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Authors: | Fischer, Marc ; Himme, Alexander ; Albers, Sönke |
Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 0044-2372, ZDB-ID 201074-4. - Vol. 77.2007, 5, p. 539-573
|
Subject: | Markteintritt | Market entry | Zeitökonomie | Economy of time | Empirische Methode | Empirical method | Pharmaindustrie | Pharmaceutical industry |
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