Extent: | VII, 225 S. graph. Darst. 24 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Ratgeber ; Guidebook |
Language: | English |
Notes: | Formerly CIP Uk. - Includes index. - The pitch method -- Frame control -- Status -- Pitching your big idea -- Frame stacking and hot cognitions -- Eradicating neediness -- Case study: the airport deal -- Get in the game. - Hier auch später erschienene, unveränderte Nachdrucke The pitch method -- Frame control -- Status -- Pitching your big idea -- Frame stacking and hot cognitions -- Eradicating neediness -- Case study: the airport deal -- Get in the game. |
ISBN: | 978-0-07-175285-5 ; 0-07-175285-4 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008937686