Extent:
VII, 225 S.
graph. Darst.
24 cm
Type of publication: Book / Working Paper
Type of publication (narrower categories): Ratgeber ; Guidebook
Language: English
Notes:
Formerly CIP Uk. - Includes index. - The pitch method -- Frame control -- Status -- Pitching your big idea -- Frame stacking and hot cognitions -- Eradicating neediness -- Case study: the airport deal -- Get in the game. - Hier auch später erschienene, unveränderte Nachdrucke
The pitch method -- Frame control -- Status -- Pitching your big idea -- Frame stacking and hot cognitions -- Eradicating neediness -- Case study: the airport deal -- Get in the game.
ISBN: 978-0-07-175285-5 ; 0-07-175285-4
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10008937686