PITCHING FOR BUSINESS - 10 tips for winning the pitch - During his 20 years in the global advertising business with McCann-Erickson, Lowe Worldwide and Interpublic, Kevin Allen won many client accounts, including MasterCard with the 'Priceless' pitch. Here, he offers his advice on winning the business.
| Year of publication: |
2012
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| Authors: | Allen, Kevin |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2012, p. 38-40
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