Place-based brands : product origin, brand channels and global circuits
Year of publication: |
2014
|
---|---|
Authors: | Power, Dominic ; Jansson, Johan ; Fan, Xiucheng |
Published in: |
Branding Chinese mega-cities : policies, practices and positioning. - Cheltenham [u.a.] : Elgar, ISBN 978-1-78347-032-7. - 2014, p. 220-231
|
Subject: | Stadtmarketing | City marketing | Markenführung | Brand management | China |
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