Place branding - geographical approach : case study : Waterloo
Year of publication: |
November 2016
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Authors: | Neacşu, Marius-Cristian ; Neguţ, Silviu ; Vlăsceanu, Gheorghe |
Published in: |
Amfiteatru economic : an economic and business research periodical. - Bucharest : Editura ASE, ISSN 2247-9104, ZDB-ID 2565624-7. - Vol. 18.2016, Special Issue No.10, p. 944-959
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Subject: | tourism geography | cultural tourism | place branding | Waterloo | Standortmarketing | Place marketing | Tourismus | Tourism | Markenführung | Brand management | Tourismusmarketing | Tourism marketing | Wirtschaftsgeographie | Economic geography | Kulturtourismus | Cultural tourism | Stadtmarketing | City marketing | Markenimage | Brand image | Tourismuswirtschaft | Tourism industry |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | hdl:10419/169047 [Handle] |
Classification: | M31 - Marketing ; R11 - Regional Economic Activity: Growth, Development, and Changes ; O21 - Planning Models; Planning Policy ; z32 |
Source: | ECONIS - Online Catalogue of the ZBW |
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