Place branding sovereignty : re-marketing Africa's investment narrative from 1619-2019
Year of publication: |
2020
|
---|---|
Authors: | Ahen, Frederick |
Published in: |
International journal of multinational corporation strategy : IJMCS. - Olney, Bucks : Inderscience Publishers, ISSN 2059-1055, ZDB-ID 2858131-3. - Vol. 3.2020, 1, p. 66-91
|
Subject: | Africa | Africa rising | brand Africa | country of origin | racism | international business | place branding | Afrika | Markenführung | Brand management | Standortmarketing | Place marketing | Markenimage | Brand image |
-
Papadopoulos, Nicolas G., (2015)
-
Jaffe, Eugene D., (2015)
-
Africa is not a country : rebranding and repositioning Africa as a continent
Mogaji, Emmanuel, (2021)
- More ...
-
Global health and international business : new frontiers of international business research
Ahen, Frederick, (2019)
-
Ahen, Frederick, (2019)
-
International mega-corruption Inc. : the structural violence against sustainable development
Ahen, Frederick, (2021)
- More ...