Place branding through culture and arts events : cases from Eastern Canada
Lee Jolliffe and Nancy Chesworth
| Year of publication: |
2020
|
|---|---|
| Authors: | Jolliffe, Lee ; Chesworth, Nancy |
| Published in: |
Urban events, place branding and promotion : place event marketing. - London : Routledge, ISBN 978-1-138-35439-5. - 2020, p. 105-123
|
| Subject: | Kanada (Atlantikprovinzen) | Atlantic Canada | Standortmarketing | Place marketing | Kulturveranstaltung | Cultural event | Kunst | Arts | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012161205