Place brands across U.S. cities and growth in local high-technology sectors
Year of publication: |
2021
|
---|---|
Authors: | Scarborough, William J. ; Crabbe, Rowena |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 130.2021, p. 70-85
|
Subject: | Cities | Latent Dirichlet Allocation | Place Brands | Tech Growth | USA | United States | Hochtechnologie | High technology | Stadtmarketing | City marketing | Standortmarketing | Place marketing | Markenführung | Brand management | Technischer Fortschritt | Technological change |
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