Place the good after the bad : effects of emotional shifts on consumer memory
Gianluigi Guido, Marco Pichierri, Giovanni Pino
| Year of publication: |
March 2018
|
|---|---|
| Authors: | Guido, Gianluigi ; Pichierri, Marco ; Pino, Giovanni |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 29.2018, 1, p. 49-60
|
| Subject: | Emotional shifts | Improving sequences | Facial expressions | Brand recall | Information recall | Emotion | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-017-9439-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011820292