Placebo effects of marketing actions : consumers may get what they pay for
Ziv Carmon; Baba Shiv; Dan Ariely
| Year of publication: |
2005
|
|---|---|
| Other Persons: | Carmon, Ziv (contributor) ; Shiv, Baba (contributor) ; Ariely, Dan (contributor) |
| Publisher: |
Fontainebleau : INSEAD |
| Subject: | Marktforschung | Market research | Experiment |
| Extent: | Online-Ressource, 41 p., text ill |
|---|---|
| Series: | Faculty & research / Insead : working paper series. - Fontainebleau : [Verlag nicht ermittelbar], ZDB-ID 2112291-X. - Vol. 2005,29 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002849770