Placing Alderson and his contributions to marketing in historical perspective
Year of publication: |
2006
|
---|---|
Authors: | Tamilia, Robert D. |
Published in: |
A twenty-first century guide to Aldersonian marketing thought. - New York, NY : Springer, ISBN 0-387-28181-9. - 2006, p. 473-511
|
Subject: | Ökonomische Ideengeschichte | History of economic thought | Wirtschaftsgeschichte | Economic history | Marketingtheorie | Marketing theory |
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