Plackett-Burman design in choice-based conjoint analysis : a case of estimating warning message distribution on tobacco packages
Year of publication: |
2016
|
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Authors: | Huertas-Garcia, Ruben ; Guitart-Tarrés, Laura ; Núñez Carballosa, Ana |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 58.2016, 4, p. 569-594
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Subject: | Conjoint-Analyse | Conjoint analysis | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
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