Planned Versus Actual Betting in Sequential Gambles
| Year of publication: |
2009
|
|---|---|
| Authors: | Andrade, Eduardo B. ; Iyer, Ganesh |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 46.2009, 3, p. 372-383
|