PLANNING A FACE‐LIFT: IMPLEMENTING A CORPORATE IMAGE PROGRAM

A good image can help strengthen sales and enhance a company's ability to obtain financing. It is vital to keep one's corporate image from becoming outdated.

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Year of publication:	1987
Authors:	Gray, Edmund R. ; Smeltzer, Larry R.
Published in:	Journal of Business Strategy. - MCB UP Ltd, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 8.1987, 1, p. 4-10
Publisher:	MCB UP Ltd

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb039182 [DOI]
Source:	Other ZBW resources

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