Planning a TV advertising campaign : a crisp multiobjective programming model from fuzzy basic data
B. Pérez-Gladish; I. Gonzalez; A. Bilbao-Terol; M. Arenas-Parra
| Year of publication: |
2009
|
|---|---|
| Authors: | Pérez-Gladish, B. ; Gonzalez, I. ; Bilbao-Terol, A. ; Arenas-Parra, M. |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 38.2009/10, 1/2, p. 84-94
|
| Subject: | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Management-Informationssystem | Management information system | Fuzzy-Set-Theorie | Fuzzy sets | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003897778