Planning a TV advertising campaign : a crisp multiobjective programming model from fuzzy basic data
Year of publication: |
2009
|
---|---|
Authors: | Pérez-Gladish, B. ; Gonzalez, I. ; Bilbao-Terol, A. ; Arenas-Parra, M. |
Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 38.2009/10, 1/2, p. 84-94
|
Subject: | Fernsehwerbung | Television advertising | Werbewirkung | Advertising effects | Management-Informationssystem | Management information system | Fuzzy-Set-Theorie | Fuzzy sets | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis |
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