Planning en forecasting in marketing
P. S. H. Leeflang
| Year of publication: |
1982
|
|---|---|
| Authors: | Leeflang, P. S. H. |
| Published in: |
Maandblad voor accountancy en bedrijfshuishoudkunde : mab. - Purmerend [u.a.] : Muusses, ISSN 0024-8622, ZDB-ID 412652-X. - Vol. 56.1982, 6/7, p. 289-307
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| Subject: | Marktforschung | Absatzplanung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002236145