PLANNING ON a journey

An alliance with another company can deliver rewards in the shape of increased efficiency, value and effectiveness. But as a strategy it should be approached as a joint journey facilitated by shared goals and experiences, shared gain and shared pain.

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Year of publication:	1999
Authors:	Cardell, Steve ; Johnson, Matthew
Published in:	Measuring Business Excellence. - MCB UP Ltd, ISSN 1758-8057, ZDB-ID 2039437-8. - Vol. 3.1999, 1, p. 36-39
Publisher:	MCB UP Ltd

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb025564 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014930949