Planning Online Advertising Using Gini Indices
Year of publication: |
2018
|
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Authors: | Lejeune, Miguel ; Turner, John |
Publisher: |
[S.l.] : SSRN |
Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Gini-Koeffizient | Gini coefficient |
Extent: | 1 Online-Ressource (81 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 24, 2018 erstellt |
Other identifiers: | 10.2139/ssrn.2702590 [DOI] |
Classification: | C61 - Optimization Techniques; Programming Models; Dynamic Analysis ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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