Planning sales territories : a facility location approach
Year of publication: |
2002
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Authors: | Kalcsics, Jörg ; Melo, Teresa ; Nickel, Stefan ; Gündra, Hartmut |
Published in: |
Operations research proceedings 2001 : selected papers of the International Conference on Operations Research (OR 2001) ; Duisburg, September 3-5, 2001 ; with 38 tables. - Berlin : Springer, ISBN 3-540-43344-9. - 2002, p. 141-148
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Subject: | Absatz | Sales | Region | Marketingmanagement | Marketing management | Betriebliche Standortwahl | Firm location choice | Ganzzahlige Optimierung | Integer programming | Theorie | Theory |
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