Planning stakeholder communication
Year of publication: |
1998
|
---|---|
Authors: | Scholes, Eileen ; James, David |
Published in: |
Journal of Communication Management. - MCB UP Ltd, ISSN 1478-0852, ZDB-ID 2031803-0. - Vol. 2.1998, 3, p. 277-285
|
Publisher: |
MCB UP Ltd |
Subject: | Communication strategy | Stakeholder power | Inclusive companies | Reputation management | Integrated communication | Communication tsar | Communication‐led structure |
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