Planning the Marketing Activity in the Health Care Services
Year of publication: |
2008
|
---|---|
Authors: | Radulescu, Violeta ; Cetina, Iuliana ; Orzan, Gheorghe |
Published in: |
Theoretical and Applied Economics. - Asociaţia Generalā a Economiştilor din România - AGER. - Vol. 6(523).2008, 6(523), p. 57-66
|
Publisher: |
Asociaţia Generalā a Economiştilor din România - AGER |
Subject: | health care services | the health care services consumer | the physician-patient relation | third party payer | health insurance | the financing of the health care services | strategic planning | marketing strategies |
-
The challenge of cyber-marketing planning and implementation
Ranchhod, Ashok, (2004)
-
Health Care in Sri Lanka : What Can the Private Health Sector Offer?
Govindaraj, Ramesh, (2014)
-
Vietnam: Learning from Smart Reforms on the Road to Universal Health Coverage
Barroy, Helene, (2014)
- More ...
-
Grounding the Marketing Strategy of the Organizations in the Field of Health Care
Cetina, Iuliana, (2009)
-
Analizing the Risk and the Opportunities in Lauching the New Banking Services
Cetina, Iuliana, (2009)
-
Mihail, Nora, (2007)
- More ...