Planung und Implementierung integrierter Marketingkommunikation mit den Leitinstrumenten Werbung und Sportsponsoring
Philip Stockmann
| Year of publication: |
2007 ; 1. Aufl.
|
|---|---|
| Authors: | Stockmann, Philip |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Marketingmanagement | Marketing management | Waffe | Weapon | Sponsoring | Sponsorship | Theorie | Theory | Marketing | Kommunikationsstrategie |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | XXII, 406 S. graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: München, Univ. der Bundeswehr, Diss., 2007 |
| ISBN: | 3-8350-0975-3 ; 978-3-8350-0975-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003571641