Plastic loyalty : investigating loyalty card programs for a Finnish hotel chain
Year of publication: |
2019
|
---|---|
Authors: | Pesonen, Juho ; Komppula, Raija ; Murphy, Jamie |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 73.2019, p. 115-122
|
Subject: | Customer relationship management | Finland | Hospitality | Hotels | Loyalty cards | Loyalty card programs | Customer loyalty | Beziehungsmarketing | Relationship marketing | Finnland | Hotellerie | Hotel industry | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention |
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