Platform envelopment
Thomas Eisenmann, Geoffrey Parker, and Marshall Van Alstyne
| Year of publication: |
2011
|
|---|---|
| Authors: | Eisenmann, Thomas R. ; Parker, Geoffrey ; Van Alstyne, Marshall |
| Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 164405-1. - Vol. 32.2011, 12, p. 1270-1285
|
| Subject: | Markteintritt | Market entry | Netzwerkökonomik | Network economics | Leistungsbündel | Bundling strategy | Fertigungsprogramm | Master production schedule |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009376673