Platform trust in C2C e-commerce platform : the sellers’ cultural perspective
Year of publication: |
2022
|
---|---|
Authors: | Qin, Liangjuan ; Qu, Qixing ; Zhang, Li ; Wu, Harris |
Published in: |
Information technology and management. - Dordrecht [u.a.] : Springer Science + Business Media B.V, ISSN 1573-7667, ZDB-ID 2035174-4. - Vol. 23.2022, 4, p. 233-243
|
Subject: | Consumer-to-consumer (C2C) e-commerce platform | Cultural factors | Seller | Trust | Electronic Commerce | E-commerce | Digitale Plattform | Digital platform | Vertrauen | Confidence | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
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