Platforms for the Sale of Electronic Books : Business Models and Market Strategies
Year of publication: |
2012
|
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Authors: | Cordón García, José ; Alonso Arévalo, Julio ; Gómez-Díaz, Raquel |
Publisher: |
[S.l.] : SSRN |
Subject: | Geschäftsmodell | Business model | Marketingmanagement | Marketing management | Electronic Commerce | E-commerce | Verkauf | Selling |
Extent: | 1 Online-Ressource (16 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: BiD: Textos Universitaris de Biblioteconomia i Documentació, Vol. 26, June 2011 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2011 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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