Play ball at my house : the value of naming rights in sports complexes/ by Carol Boyer; Stephen J. Ciccone; Yvette S. Harman; Philip Swicegood
| Year of publication: |
2003
|
|---|---|
| Authors: | Boyer, Carol ; Ciccone, Stephen J. ; Harman, Yvette S. ; Swicegood, Philip G. |
| Published in: |
The southern business & economic journal. - Montgomery, Ala., ISSN 0743-779X, ZDB-ID 1116690-3. - Vol. 26.2003, 3/4, p. 103-118
|
| Subject: | Sponsoring | Sponsorship | Profisport | Professional sports | Sportstätte | Sports facilities | Unternehmenserfolg | Firm performance | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002627304