Playing it Safe: Men, Women, and Risk Aversion
Using data on mens' and womens' decisions to purchase extended warranties for computers, the authors find that women are more risk averse than men-they are more likely to purchase warranties, all else constant (including their perceptions of risk).
Year of publication: |
1997
|
---|---|
Authors: | grossman, philip j. ; Eckel, Catherine C. ; Lutz, Nancy ; Padmanbhan, V. |
Institutions: | Department of Econometrics and Business Statistics, Monash Business School |
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