Playing to Win : An Explorative Study of Marketing Strategies of Small Ethnic Retail Entrepreneurs in the UK
Year of publication: |
2009
|
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Authors: | Jamal, Ahmad |
Publisher: |
[2009]: [S.l.] : SSRN |
Subject: | Marketingmanagement | Marketing management | Einzelhandel | Retail trade | Entrepreneurship | Entrepreneurship approach | KMU | SME | Ethnische Gruppe | Ethnic group | Großbritannien | United Kingdom |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Retailing and Consumer Services, Vol. 12, Issue 1, p. 1-13 2005 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2005 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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