Pleasurable Surprises: A Cross-Cultural Study of Consumer Responses to Unexpected Incentives
Year of publication: |
2010
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Authors: | Epp, Amber M ; Price, Linda L |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 36.2010, 5, p. 792-806
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Saved in:
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