Podcasting - Marketing für die Ohren : mit Podcasts innovativ werben, die Marke stärken und Kunden rund um die Uhr erreichen
Dennis Krugmann; Darius P. Pallus
| Year of publication: |
2008 ; 1. Aufl.
|
|---|---|
| Authors: | Krugmann, Dennis ; Pallus, Darius P. |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Hörfunkwerbung | Radio advertising | Web 2.0-Technologien | Web 2.0 technologies | Markenführung | Brand management | Podcast | Werbung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 154 S. Ill., graph. Darst. 240 mm x 170 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | German |
| Notes: | Literaturverz. S. [145] - 147 |
| ISBN: | 978-3-8349-1080-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003716420