Podnikateľský model ako nástroj strategického manažmentu na príklade spoločnosti Marvel entertainment
Alternative title: | Business model as a tool of strategic management on the example of the Company Marvel Entertainment |
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Year of publication: |
2013
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Authors: | Misunova Hudakova, Ivana ; Misun, Juraj |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Marvel Entertainment | Walt Disney Company | prediction of development | business model | Canvas concept |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Notes: | Published in Ekonomika a manažment 2.10(2013): pp. 64-82 |
Classification: | G34 - Mergers; Acquisitions; Restructuring; Corporate Governance ; L25 - Firm Size and Performance ; M20 - Business Economics. General |
Source: |
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Chapter 4 from Margin of Trust : The Berkshire Business Model published by Columbia University Press
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