Point-of-Purchase Displays, Product Organization, and Brand Purchase Likelihoods
Year of publication: |
1999
|
---|---|
Authors: | Areni, Charles S. ; Duhan, Dale F. ; Kiecker, Pamela |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 27.1999, 4, p. 428-441
|
Saved in:
Saved in favorites
Similar items by person
-
Is It Better To Give than To Receive? Exploring Gender Differences in the Meaning of Memorable Gifts
Areni, Charles S., (1998)
-
Origin Information and Retail Sales of Wine
Duhan, Dale F., (1999)
-
The perfect gift card : an exploration of teenagers' gift card associations
Tuten, Tracy L., (2009)
- More ...