Points of attachment and sponsorship outcomes in an individual sport
Year of publication: |
2015
|
---|---|
Authors: | Reams, Lamar ; Eddy, Terry ; Cork, B. Colin |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 24.2015, 3, p. 159-169
|
Subject: | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | Werbewirkung | Advertising effects | Kaufmotiv | Consumer motivation | USA | United States |
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