Points of (dis)parity : expectation disconfirmation from common attributes in consumer choice
Year of publication: |
February 2018
|
---|---|
Authors: | Evangelidis, Ioannis ; Van Osselaer, Stijn M. J. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 55.2018, 1, p. 1-13
|
Subject: | common features | common attributes | nondifferentiating attributes | points of parity | context effects |
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