Polarization maps: a new approach to identifying and assessing competitive position - the case of luxury brands
| Year of publication: |
1993
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|---|---|
| Authors: | Dubois, Bernard ; Duguesne, Patrick |
| Published in: |
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 21.1993, 2, p. 115
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