Policy and marketing strategies for digital media
Year of publication: |
2014
|
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Other Persons: | Liu, Yu-li (contributor) ; Picard, Robert G. (contributor) |
Publisher: |
New York : Routledge, |
Subject: | Welt | World | Marketingmanagement | Marketing management | Digitale Medien | Digital media | Wettbewerbspolitik | Competition policy | Geschäftsmodell | Business model | Rundfunkpolitik | Broadcasting policy |
Description of contents: |
pt. 1. Policy issues -- pt. 2. Policy issues : country case studies -- pt. 3. Marketing strategies -- pt. 4. Marketing strategies : country case studies.
|
Extent: | 1 online resource (vii, 312 pages) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-1-315-79430-3 ; 978-1-317-74409-2 ; 978-1-317-74410-8 ; 978-0-415-74771-4 ; 978-1-138-30594-6 |
Other identifiers: | 10.4324/9781315794303 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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