Policy Watch - Health Claims and Disclaimers: Extended Boundaries and Research Opportunities in Consumer Interpretation
| Year of publication: |
2000
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| Authors: | Mason, Marlys J. ; Scammon, Debra L. |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 831633. - Vol. 19.2000, 1, p. 144-150
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