Political advertising in the United States

Erika Franklin Fowler, Michael M. Franz and Travis N. Ridout

Introduction -- The regulation of advertising -- The volume and content of political advertising -- The challenge of online advertising -- How ads are created and tested -- Buying and targeting political advertising on television -- Studying the persuasive effects of advertising -- Beyond persuasion: Mobilization and other effects of advertising -- The future of political advertising and its role in our society.

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Year of publication:	2022 ; Second edition
Authors:	Fowler, Erika Franklin ; Franz, Michael M. ; Ridout, Travis N.
Publisher:	New York,NY : Routledge, Taylor & Francis Group
Subject:	Werbung \| Advertising \| USA \| United States \| Politikfinanzierung \| Political finance \| Politische Willensbildung \| Political opinion formation \| Politische Kommunikation \| Political communication

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Extent:	1 online resource (xv, 182 pages)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-003-16571-2 ; 1-003-16571-0 ; 978-1-000-46808-3 ; 1-000-46808-9 ; 978-1-000-46809-0 ; 1-000-46809-7 ; 978-0-367-76147-9 ; 978-0-367-76149-3
Other identifiers:	10.4324/9781003165712 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013176157