Political Ideology as a Predictor of Online Consumer Review Characteristics
Year of publication: |
2016
|
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Authors: | Goyal, Tarun |
Other Persons: | Ouardi, Yannick (contributor) ; Graf-Vlachy, Lorenz (contributor) ; Koenig, Andreas (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Ideologie | Ideology | Online-Handel | Online retailing | Virales Marketing | Viral marketing |
Extent: | 1 Online-Ressource (18 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: European Conference on Information Systems, (2016) Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2016 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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