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Examining the effectiveness of WOM/eWOM communications across age-based cohorts : implications for political marketers
Iyer, Pramod, (2017)
Young British partisans' non-voters' processing of attack election advertising and the implications for marketing politics
Dermody, Janine, (2014)
Political marketing : impact of public relations on the change in voter behaviour of consumers (voters)
Bacik, Radovan, (2021)