Political marketing in the Greek context: does market orientation exist?
Year of publication: |
2011
|
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Authors: | Kotzaivazoglou, Iordanis |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 8.2011, 1, p. 41-56
|
Subject: | Politische Partei | Political party | Nonprofit-Marketing | Nonprofit marketing | Marketingmanagement | Marketing management | Griechenland | Greece |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1007/s12208-011-0070-0 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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