Political party's fan page posts and online engagement on Facebook
Manpreet Kaur, Rajesh Verma
| Year of publication: |
2021
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|---|---|
| Authors: | Kaur, Manpreet ; Verma, Rajesh |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 15.2021, 3, p. 243-259
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| Subject: | media type | post valence | content type | posting day and time | online engagement | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Politische Partei | Political party |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2021.115421 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012598980