Politicians Online! MEP Communication Strategies in the Internet Era
Recent decades have witnessed a dramatic growth of internet-based communication. This phenomenon and its still partially unexplored potential have increasingly attracted the attention of a growing number of political entrepreneurs. This paper analyses to what extent it has characterized vertical communication between politicians and voters looking at a very particular group: the Members of the European Parliament (MEPs). To conduct the analysis, this study categorized an impressive number of MEPs’ individual websites in the 6th European Parliament (EP) according to their structural, graphic and informative/communicative features. Accordingly, quantitative and qualitative cross-country and cross-party variance have been explored taking into consideration a wide array of potential explanatory dimensions, including socio-demographic, country-level, ideological, and electoral factors. The paper also presents some preliminary figures concerning the most recent developments in the current EP and possible future trajectories
Year of publication: |
2014
|
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Authors: | Braghiroli, Stefano |
Publisher: |
[S.l.] : SSRN |
Subject: | Internet | Politiker | Politicians | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
Saved in:
freely available
Extent: | 1 Online-Ressource (20 p) |
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Series: | EPIN Working Paper ; No. 29 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 17, 2010 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014173215
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